Údarás na Gaeltachta, the Gaeltacht Authority, is the regional government agency with responsibility for the economic, social and language/cultural development of the Gaeltacht (Irish speaking) areas of Ireland. An tÚdarás pursues its core language preservation and development objectives through job and wealth creation and a wide range of community, arts, language and cultural initiatives.
A strategic Údarás na Gaeltachta initiative is the development and promotion of cultural tourism. The Authority's objective is to brand and promote the Gaeltacht areas as very different holiday destinations because of the Irish language, spoken as a community language, and because of the distinctive culture and ethos of the Gaeltacht, reflected in its music, song and dance in areas naturally endowed with some of Ireland's finest scenery. The tourism initiative is being pursued through the effective use and promotion of the brand name 'GaelSaoire, Holidays in the Gaeltacht'.