Gaeltachta initiative is the
development and promotion of
Cultural Tourism. The
Authority's objective is to
brand and promote the
Gaeltacht areas as very
different holiday destinations,
because of the Irish language,
spoken as a community
language, and because of the
ethos of the Gaeltacht,
reflected in its music, song
and dance in areas naturally
endowed with some of
Ireland's finest scenery. This
tourism initiative is being
pursued through the effective
use and promotion of the
brand name GaelSaoire,
holidays in the Gaeltacht.